IM Summit 2025 Details
From the your friends at Gorilla 76 and TREW Marketing: Welcome to the Industrial Marketing Summit!
This page is full of details about everything IMS 2025. If you find yourself running into questions about what is happening and when, please send us a message or look for anyone repping a IMS staff badge.
Locations
AT&T Conference Center
The AT&T Conference Center will be our center of operations. If you need parking, explore your options here.
Address: 1900 University Ave, Austin, TX 78705
1. Registration desk
2. Food service and sponsor tables
3. Grand Ballroom ABC
4. Grand Ballroom DE
5. Room 301 co-working space (Thursday and Friday only)
- Marketing Mingle
- Bus shuttle pickup area
Marketing Mingle
Our Wednesday evening Marketing Mingle will be held in the AT&T Courtyard — ⭐️ No. 6 — starting at 5 p.m.
Summit Soirée
Join us at Lustre Pearl East. We will have complimentary ART buses leaving from the AT&T conference Center — ⭐️ No. 7 — starting at 6:40 p.m.
Address: 114 Linden St, Austin, TX 78702
Detailed Schedule
Tuesday February 25
5:00 to 7:00 p.m. — Event Registration Opens
Grab your registration badge and your Industrial Marketing Summit gift bag at the AT&T Conference Center Grand Ballroom. If you’re unable to check in during this window, don’t sweat it. We’ll open the check-in desk again in the morning.
Wednesday February 26
7:00 a.m. to 5:00 p.m. — Event Registration Continues
Head on over to the AT&T Conference Center Grand Ballroom and you’ll find friendly faces at the registration desk. Grab your badge (it serves as your access pass and your evening drink tickets) and your IM Summit gift bag. Have questions? Consider this your “help desk” as well!
FOR WORKSHOP ATTENDEES ONLY
Apart from registration check-in, activities taking place on the M3 level from 7:30 a.m. to 1:30 p.m. are limited to those with a workshop ticket, as noted on their badge. Wish you added workshops? Shoot us a message and we can help you upgrade your ticket.
7:30 a.m — Light Breakfast
For workshop attendees only
A light breakfast of freshly baked goods and coffee will be available outside the Grand Ballroom on the M3 level to give you the pep in your step ahead of workshop #1. All food items will be labeled to help those with dietary preferences or allergies.
8:00 to 10:00 a.m. — Workshop #1
Faces of the Company: How Building a Network of Personal Brands Creates a Lasting Corporate Brand
Location: Grand Ballroom ABC
People want to interact with people, not faceless company brands. In this workshop, you’ll learn how to define and live your own personal brand. Plus, you’ll leave with practical steps for building and implementing a personal branding campaign for another leader at your company.
10:00 to 10:30 a.m. — Break
10:30 a.m. to 12:30 p.m. — Workshop #2
How to Transform Marketing from “Nice to Have” to “Must Have”
Location: Grand Ballroom ABC
When leadership doesn’t view marketing as essential, you’ll always be fighting an uphill battle. Learn how to conduct a discovery workshop that aligns everyone around the most important business objectives, so you can reverse engineer a measurable marketing strategy and tangible action plan tied to those goals.
12:30 to 1:30 p.m. — Lunch Buffet
For workshop attendees only
Lunch will be served outside the Grand Ballroom. Enjoy a fresh soup and salad bar, multiple protein and side dish options, and yummy desserts catered by the conference center. Grab a seat in the ballroom. All food items will be labeled to help those with dietary preferences or allergies.
OPEN TO ALL ATTENDEES
2:30 p.m. — Welcome
AT&T Conference Center Grand Ballroom ABC: Meet Moby Hayat, our IMS emcee, and hear a word from our hosts at TREW Marketing and Gorilla 76.
2:45 p.m. — Keynote Address
The State of AI in Industrial Marketing and Business
Location: Grand Ballroom ABC
Paul Roetzer, the founder and CEO of Marketing AI Institute, will address the key AI trends and marketing use cases of 2025 and how to overcome the barriers of AI adoption for industrial marketers. Following his address, we’ll have a 15-min QA session.
4:00 p.m. — Opening Panel
Brand Marketing For Recruiting the Next Generation
Location: Grand Ballroom ABC
Every day, thousands of baby boomers retire, leaving manufacturers to backfill their roles with young workers with little exposure to manufacturing career opportunities. Join our panelists to discuss how marketing can reshape the narrative around industrial jobs and position your company as a place to build a career.
5:00 p.m. — Marketing Mingle
AT&T Conference Center Courtyard: Kickoff your week with your people! Mingle with speakers and bump elbows with your hosts. Make the kinda connections the industrial marketing space is known for. Drink tickets can be found on your badge.
Thursday February 27
7:00 a.m. to 5:00 p.m. — Event Registration Continues
AT&T Conference Center Grand Ballroom pre-function area: If you haven’t already, grab your badge and your gift bag courtesy of your Industrial Marketing Summit sponsors.
7:00 a.m. to 5:00 p.m. — Co-working Space Open
Room 301: For the work that just cannot wait. Set up shop in a beautiful conference room that overlooks the Texas capitol and send those emails in a judgement free co-working zone.
7:00 to 8:30 a.m. — Come & Go Breakfast Hour
Grand Ballroom pre-function area: A full-scale breakfast buffet will be served outside the Grand Ballroom just of us. Grab a seat in the ballroom. All food items will be labeled to help those with dietary preferences or allergies.
8:30 to 9:15 a.m. — Concurrent Sessions
From Data to Impact: Crafting Effective Marketing Reports in a Changing Landscape
Location: Grand Ballroom ABC
Track: Strategy & Brand
AI and privacy laws are rapidly changing the marketing data we can – and cannot – collect. How can you future-proof your reporting and translate ever-changing metrics into impactful reports? In this session, you’ll learn techniques to effectively report marketing success, including customizing your reporting story for different stakeholders.
Take the Boring Out of B2B
Location: Grand Ballroom DE
Track: Tactical Excellence
B2B customers are, at their core, still just consumers who seek the same seamless, engaging experiences they enjoy in B2C. Join Pete to dive into shifting expectations in the B2B space and how to transform your communication to meet these demands. Learn practical strategies to make your B2B interactions as intuitive and captivating as a B2C experience, from personalization to video to streamlined design — because B2B buyers are people too.
9:15 to 9:45 a.m. — Break
Refill on your beverage of choice and grab a snack from an ever replenishing spread made by in-house chefs. Best yet? It’s here all day folks!
9:45 to 10:30 a.m. — Concurrent Sessions
How to Host an Unforgettable Live Event with a Massive Digital Impact
Location: Grand Ballroom ABC
Track: Tactical Excellence
By engaging the right partners and capturing the event digitally, you can create an experience that your guests are excited to share. Chris Luecke will take you through how to get the most out of live events – no matter the size of your budget.
Using Customer Journey Mapping to be More Effective in Marketing
Location: Grand Ballroom DE
Track: Strategy & Brand
In this session, Jenni Gritti Probst will walk you through the impact customer experience (CX) can have on your business, the importance of voice of customer interviews, and the value of journey mapping.
10:30 to 10:45 a.m. — Break
10:45 to 11:30 a.m. — Concurrent Sessions
Future-proofing DX: How a Specialty Chemical Manufacturer Made it Happen
Location: Grand Ballroom ABC
Track: Tactical Excellence
From leveraging design systems and cutting-edge technology to creating intuitive, one-word tagging navigation for easy access, Steven and Mark will share lessons learned in building a scalable and future-proof digital platform. Learn how (and why) Lubrizol shifted its digital strategy from industry-centric to buyer persona-focused to set themselves apart and ensure its customers could seamlessly explore their complex product lines.
The Synergy of Company Culture and Leadership: Elevating Brand and Content Marketing in the Industrial Space
Location: Grand Ballroom DE
Track: Strategy & Brand
Gain actionable insights into how a positive culture and effective leadership can drive successful marketing outcomes. This session with Jim Mayer will provide strategies to integrate cultural and leadership elements into industrial marketing efforts, enhancing their brand identity and resonating with their target audience.
11:30 a.m. to 12:30 p.m. — Buffet Lunch and Exhibitor Showcase
Lunch will be served outside the Grand Ballroom. Enjoy a fresh soup and salad bar, multiple protein and side dish options, and yummy desserts. Grab a seat in the ballroom. All food items will be labeled to help those with dietary preferences or allergies.
This is a great time to walk through our Exhibitor Showcase! Meet our sponsors, play games, enter giveaways and collect swag and other goodies.
12:30 to 1:15 p.m. — Concurrent Sessions
The Cookieless Future: Preparing for Performance Marketing in a Privacy-Focused Landscape
Location: Grand Ballroom ABC
Track: Tactical Excellence
In this session, we’ll explore the future of performance marketing with the decline of third-party cookies. This includes discussing strategies for leveraging first-party data, contextual targeting, and cookieless measurement solutions.
Content vs Collateral: A Guide for Industrial Marketers
Location: Grand Ballroom DE
Track: Strategy & Brand
Join seasoned B2B Marketer Craig Coffey as he discusses the symbiotic relationship between content and collateral, the application of each, and the relative value each holds for industrial marketers looking to create long-term relationships with their customers and channel partners.
1:15 to 1:30 p.m. — Break
1:30 to 2:15 p.m. — Session
AI Overviews and the Decline of the Inbound Playbook
Location: Grand Ballroom ABC
Generative AI is threatening the inbound marketing playbook. Join SEO and AI expert Dale Bertrand to learn how to capitalize on Google’s shift to generative AI—including repositioning your existing content, avoiding zero-click searches, and measuring information gain with AI—as the inbound marketing playbook is rewritten.
2:15 p.m. — Family Photo
Immediately after Dale’s session, let’s take a quick group picture. You can count on our emcee Moby to steer you in the right direction.
2:20 to 3:00 p.m. — Break
Head to the snack stations for some speciality snacks or crunch in some emails in the co-working space.
3:00 to 3:45 p.m. — Concurrent Sessions
CRM and Marketing Automation: A Peer-to-Peer Roundtable
Location: Grand Ballroom ABC
Track: Tactical Excellence
Whether you’re looking to optimize your current setup or explore new strategies, this session is designed to help you elevate your CRM game through collaborative learning and shared experiences. Together, we’ll tackle everything from data management best practices and integration challenges to lead scoring and personalization using marketing automation.
Small But Mighty: Balancing Your Day-to-Day Workload as a Small Industrial Marketing Team
Location: Grand Ballroom DE
Track: Strategy & Brand
Learn how small industrial marketing teams can efficiently manage their day-to-day tasks while maximizing productivity and impact with Karlaa Gregory and Brittany McCall. Discover strategies, tools, and techniques to streamline workflows, prioritize effectively, and achieve significant results even with limited resources.
3:45 to 4:00 p.m. — Break
4:00 to 4:45 p.m. — Concurrent Sessions
Ellen Albright of E-T-A Engineering Technology, Jarrod Beasley of Midvale Industries
PANEL: Maximizing Marketing Impact: Collaborative Strategies Across Manufacturers and Distributors
Location: Grand Ballroom ABC
Track: Strategy & Brand
Synchronizing marketing efforts between manufacturers/suppliers, distributors and sales reps is critical to driving success. During this discussion, expert panelists will share real examples of how marketing strategies — including co-op programs, joint value prop development, content, lead sharing and more — can bolster channel collaboration.
Everybody in the Pool! The Camp Counselor Approach to Managing Industrial Stakeholders
Location: Grand Ballroom DE
Track: Tactical Excellence
The qualities of an excellent camp counselor — including empathy, flexibility, and creativity — are invaluable to working with non-marketers in your organization. In this session, we’ll explore how embracing a “summer camp mindset” can create engaging experiences, build relationships, and get the best results from sales, product, and leadership teams…even if they’re homesick.
4:45 to 6:40 p.m. — Down time
6:40 p.m. — ART Bus Shuttle Begins
We’ve got three buses to shuttle IMS attendees to and from our Summit Soirée at Lustre Pearl East. If you’d like a ride, the first round will roll out about 6:45 p.m. From there, the buses will loop back to the AT&T Conference Center until 10:00 p.m.
7:00 p.m. — Summit Soirée
What better way to round out a day full of brain blasting sessions than with fun cocktails, tasty tapas and conversation with your industrial marketing peers? Meet us at Lustre Pearl East and bring your badge — your drink tickets are on the back.
10:00 p.m. — Final ART Bus Shuttle Departs from Lustre Pearl East
If you are still at Lustre Pearl at this point (or want to wander back that way along your crawl) please take advantage of the shuttle back to the AT&T Conference Center.
Friday February 28
8:00 a.m. — Conference Center Opens
8:00 a.m. to 1:00 p.m. — Co-working Space Open
Room 301: For the work that just cannot wait. Set up shop in a beautiful conference room that overlooks the Texas capitol and send those emails in a judgement free co-working zone.
8:30 to 9:00 a.m. — Light Breakfast
Fresh baked goods and coffee will be available outside the Grand Ballroom. All food items will be labeled to help those with dietary preferences or allergies.
9:00 to 9:45 a.m. — Concurrent Sessions
How to be successful on LinkedIn: Company Brand Awareness and Reach
Location: Grand Ballroom ABC
Track: Strategy & Brand
LinkedIn has 1 billion users, and you are one of them. Let’s join Jake Hall as he explores how to create successful content that reaches our customers and partners, and builds a community that creates authentic engagement.
Planning for a Website Overhaul That Drives Business Results
Location: Grand Ballroom DE
Track: Tactical Excellence
Somewhere along the way, most in-house marketers will have to lead (or participate in) a website overhaul. From content planning to site mapping to wireframes, learn how to plan for a website that drives business impact.
9:45 to 10:00 a.m. — Break
10:00 to 10:45 a.m. — Concurrent Sessions
2025 State of Marketing to Engineers — Exclusive Sneak Peek
Location: Grand Ballroom ABC
Track: Strategy & Brand
Learn how technical buyers seek and consume information to make purchase decisions, how that behavior differs by age and region, and ways the landscape has changed over time. You won’t want to miss this year’s findings, which include how engineers use AI for work-related searches and which brand values are most valued.
Dare to be Distinct: The Competitive Advantage Your Branding Needs
Location: Grand Ballroom DE
Track: Tactical Excellence
Standing out takes courage, but brands that do often set a new standard within their industry. Dare to be distinct with Paul Kiesche and break away from your competition by creating more differentiation, elevating perception, and setting a memorable first impression with your industrial branding.
10:45 to 11:00 a.m. — Break
11:00 to 11:45 a.m. — Panel
Taking the Friction Out of the Buying Process
Location: Grand Ballroom ABC
From product configurators and live chats to the language and content on your website, our panelists will discuss how to make your customers’ buying process painless (and even gratifying) all the way from first touch to purchase order and beyond.
11:45 a.m. to 12:15 p.m. — Lunch Buffet and Exhibitor Showcase
It’s our final meal together! As you’ve come to expect, lunch will be served outside the Grand Ballroom. The buffet will be stocked with delicious fare and you’ll grab a seat in the ballroom for our closing session with Dale Bertrand. Feel free to stock up on dessert — you deserve it.
Stop by and say hello (and farewell) to our sponsors. They’ll be at their tables during this time as well.
12:15 to 1:15 p.m. — Closing Session
AI Solutions for the Overworked Marketer
Location: Grand Ballroom ABC
AI promises huge creative and productivity gains for marketers. But who has the time to test AI tools? Join AI and digital marketing expert Dale Bertrand as he explores hands-on, proven AI strategies, tools, tactics, and workflows to enhance marketing productivity, creativity, and results on every channel.
1:15 p.m. — Closing Remarks
Our hosts will take the stage one last time to recap the event and send you on your way. Whether you’re exploring more of Austin over the weekend or heading home, we wish you safe travels. Now take what you’ve learned from the Industrial Marketing Summit to make 2025 your best year yet! 🤘⚙️
FAQ
Will the sessions be recorded?
Yes! Sessions and panels will be recorded and shared with IMS 2025 attendees and Digital Pass holders. The only two sessions we’re unable to distribute will be the keynote and the CRM round table.
When can we expect the recordings of the sessions to be available?
Two to three weeks after the event. We plan to work quickly so that you can revisit the learnings from our talented speakers.
Can I add on workshops if I didn’t purchase them originally?
You bet. Email us at [email protected] and we’ll send you a link to update your registration.
What if I have a question that isn’t answered on this page?
Please reach out by emailing [email protected].
Do I need to choose a track?
We don’t require it! The tracks are there to help you determine which session might be more relevant for you during concurrent session blocks. You can RSVP for specific sessions in the Whova App, but again, not required.
Is there an app for the event?
There is! Download it the official event app from Whova below. If you need it, the event code is p3ut2djef2.