Education

3 Ways SEO and PPC Can Work Together to Drive Success for Manufacturers

In the competitive manufacturing industry, standing out requires strategic marketing approaches that increase online visibility and drive high-quality leads. Search Engine Optimization (SEO) and Paid Search (PPC) advertising are two powerful tools that manufacturers can leverage. When used together, these channels create a synergy that can increase traffic, visibility, and conversions. Similarities Between SEO and […]

Read more
Image Description
Education

Things to do in Austin, Texas

Maybe you got into town early. Maybe you’re hanging around for a few days after the Summit. Maybe you’ve just got some free time between sessions. If you find yourself itching to go out on the town, here are some fun things to do in Austin. Near the AT&T Hotel and Conference Center Stretch your […]

Read more
Event Info

2025 Industrial Marketing Summit Announced for February 26-28 in Austin, TX

Gorilla 76 and TREW Marketing announced the Industrial Marketing Summit, an educational and networking forum for marketers in engineering, manufacturing, and technical industries, will take place in Austin, Texas, February 26-28, 2025 at the AT&T Executive Conference Center.   The event will feature a mix of deep-dive workshops, sessions, new research, discussion panels, a conference party, […]

Read more
Education

3 Common Mistakes Manufacturers Make in Marketing

For years, marketing has taken a backseat to many other functions within a manufacturing business. Sales, engineering, and operations seemed to rule the day, while marketing was often an afterthought. Fortunately, the perception around marketing is finally changing in manufacturing. Some industrial leaders are finally starting to “get it.” Sure, there are still plenty of […]

Read more
Speaker spotlight

Meet the Speakers: Grace Wright & Aren Buresh

Lead generation is more than just collecting email addresses. Finding the right customers in this digital landscape can seem like an impossible task. At the Industrial Marketing Summit, we’ve found the lead generation power pair – Grace Wright and Aren Buresh! During How It’s Done: Increasing Right-fit Leads by 195% in Just 90 Days, Grace […]

Read more
Education

Everything You Need to Know About IMS 2024

Wendy Covey, the host of Content Marketing, Engineered, sat down with Adam Beck and Joe Sullivan to discuss everything you can expect from the Industrial Marketing Summit.  The IMS hosts cover all the details you need to know about how the event came to be and why every industrial marketer needs to be there (spoiler: it’s Mexican martinis)! “More […]

Read more
Speaker spotlight

Meet the Speaker: Timothy Scanlon

Relentlessly customer focused, results-driven, data-driven, experience design strategist and leader, Timothy Scanlon is professionally recognized for speed and agility designing, launching and staffing successful experience research, design and develops programs for software and tech businesses that highly value the business impact of differentiated frictionless customer experience. Timothy is bringing his expertise to his Industrial Marketing […]

Read more