Feb. 23-25, 2027 | Austin, TX
About the Summit
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business.
IMS at a Glance
Three days of practical sessions, community connection and deep learning offered through multiple pass types:
- All Access — Get access to everything: workshops, keynotes, sessions and networking.
- Standard — Join the Summit at the Opening keynote and stay through the sessions and networking.
- Digital — This option provides post-event, on-demand access to all 2027 keynote and session recordings. IMS is not a livestreamed event. All Access and Standard passes include digital access as well.
2027 Programming
Clear Strategy for Complicated Marketing
IMS delivers hands-on, usable marketing strategies tailored for complicated technologies, applications and sales cycles. Speakers and topics have been carefully selected to share proven strategies and tactics that make an impact.
Each session will be recorded and shared with pass holders within two weeks of the in-person event. Multi-hour workshops are in-person only.
Sessions & Workshops
Meet the first round of speakers taking the stage at IMS 2027. More sessions, keynotes and workshops will be announced in the coming months.
The Human Side of AI: Why Clear Messaging Wins Every Time
Dr. J.J. Peterson, Head of StoryBrand at StoryBrand
Clear messaging is the greatest competitive advantage in an AI-powered world. Learn practical frameworks to simplify complex messages and preserve authenticity while using AI to communicate value customers immediately understand. Through real-world examples and proven strategies, discover how to build stronger brands by putting the customer — not the company — at the center of every message.
One Topic. Every Channel. How to Build an Omnichannel Content Engine
Julie Weber, Sr. Manager of Content Strategy at Siemens EDA
Transforming a single technical topic into connected omnichannel campaigns extends reach, reinforces messaging and maximizes subject matter expertise. Learn practical workflows for planning, repurposing and measuring campaign results across blogs, webinars, podcasts, videos and social media.
“So… How Do We Sell This Thing?” Level Up Your Sales Training for Your Next Product Launch
Stu Accola, Senior Marketing Manager at Marmon Holdings
A sales training for a product launch is a high-visibility chance to support a sales team, not a check-the-box exercise. When done well, it elevates both the launch and the marketer. In this session, we’ll discuss a repeatable training structure that goes beyond product details to cover buying behavior, target accounts, objection handling and the competitive landscape.
Your Brand vs. the AI Feed: How Industrial Buyers Discover Vendors in an AI-First World
Jason Khoo, Founder at Zupo
AI is reshaping industrial buyer behavior. Marketers’ biggest question? What does it take to influence how buyers discover and evaluate vendors through AI? In this session, you’ll learn how AI systems interpret, evaluate and recommend brands, and walk through a practical roadmap for building an AI Visibility program across platforms like ChatGPT, Claude and Google’s AI Overviews.
Reporting to Leadership: Metrics that Prove Business Impact
Laura Patterson, CEO at VisionEdge Marketing
The pressure to prove marketing’s contribution to the business is real, constant and not going away. Most industrial marketing teams struggle to present data in a way that answers the question leadership is actually asking: Is our investment in marketing moving the needle? Learn how to audit your current metrics and identify which data points genuinely signal business impact and which are just creating noise.
The In-Person Advantage: Rethinking Events in the Age of AI
Garrett Burnett, Head of Global Events at Silicon Labs
The purpose of in-person events has evolved from information delivery to experience design, and trade shows are the place to do it. Build trust, strengthen relationships and accelerate buying decisions, all while creating memorable experiences that digital channels simply can’t. This session covers how to align event experiences with the customer journey to ensure every event delivers value.
Twelve Simple Techniques to Improve Your Designs that Require Zero Talent
Paul Kiesche, President at Aviate Creative
Even the strongest content can be overlooked when the design fails to capture attention. Whether you use Canva or Adobe tools, there are proven graphic design techniques to reduce clutter, improve visual consistency and strengthen your branding to build trust with technical buyers. When used correctly, these steps will elevate the quality and effectiveness of your everyday marketing designs.
Why Complex B2B Industries are Exactly Where eCommerce & AI Matter Most
Jason Greenwood, Founder at Greenwood Consulting
Industrial sales cycles are complex, but that doesn’t mean eCommerce is impossible. In fact, complexity is precisely where well-designed, self-service digital commerce can create the most value. When designed properly, it can help customers buy within the rules, sales teams focus on higher-value work and the business reduces friction. This session tackles how.
Venue & Lodging
The Main Event
Located in Austin’s arboretum, The Renaissance Hotel and Conference Center serves as our Summit base of operations. Already thinking about food? Breakfast, lunch and breaks will be catered on site!
Lodging
Reserve a room at the Renaissance Hotel to take advantage of a discounted room rate (expires at 5 p.m. Feb. 11!!) and proximity to all the Summit happenings, like the Summit Soirée. With only 500 rooms available, you’ll be in the good company of IMS speakers, organizers, other attendees… and pretty much no one else.
Sponsors
Thank you to our sponsors for supporting innovation, community and advancement of marketing across the engineering, manufacturing and technical industries.
Signature
Leadership
Sponsorship Opportunties
IMS is a trusted event for industrial marketing leaders, and sponsorships are limited to ensure quality and fit. If you believe your brand belongs here, learn more about our packages and reach out to our sponsor committee today.
Hosts
TREW Marketing
TREW Marketing partners with B2B engineering and technology companies to build marketing foundations with differentiated messaging, drive engagement with content plans and generate new opportunities through insightful research and unrivaled industry expertise. Learn more.
Gorilla 76
Gorilla 76 is the industrial marketing agency. G76 helps B2B manufacturers grow through outcome-focused marketing programs and educational content. Learn more.
Be the first to know
Join our mailing list for inside access to all IMS 2027 updates — sessions, speakers, keynotes, workshops and more!