Industrial Marketing Summit
JAN 31 - FEB 2
AUSTIN, TX

About the Summit

Industrial Marketing Summit is the premier gathering for industrial marketers — organized for and by the industrial marketing teams at CADENAS PARTsolutions, TREW Marketing and Gorilla 76.

Join some of the most innovative marketers in engineering, manufacturing and technical industries January 31 to February 2 in Austin to connect with peers, level up your program, advance your career and grow your business.

Register now

Schedule of Events

Wednesday January 31

Mix & Mingle — 6:00 p.m.

AKA The Summit Before the Summit. Kickoff the industrial marketing event of your dreams with craft cocktails and small bites at Cedar Door. Mingle with speakers and bump elbows with your hosts. Plus, experience a live podcast of Manufacturing Happy Hour with Chris Luecke. Oh and did we mention the ART Bus is on deck to take you there from the campus district?

Thursday February 1

Come & Go Breakfast Hour — 7:00 to 8:30 a.m.

Arrive early to sip your morning beverage and pile your plate with a plethora of fresh, hot breakfast options courtesy of the Tejas Dining Center (located inside the AT&T Conference Center).

Welcome Keynote — 8:30 a.m. to 9:10 a.m.

Pushing Industrial Marketing Forward

Panel — 9:15 a.m. to 10:00 a.m.

Maximizing Marketing Impact with AI Every Day

Break — 10:00 a.m. to 10:45 a.m. 

Sessions — 10:45 a.m. to 11:30 a.m. 

Choose from the following sessions:

  • AI Tools for SEO and Content that Earn Engineers’ Trust
  • The Transformative Power of Product Marketing

Sessions — 11:45 a.m. to 12:30 p.m. 

Choose from the following sessions:

  • Crafting an Amazing Digital Experience for Your Customers
  • Reaching the Technical Buyer in 2024: Research Findings for Industrial Marketers

Buffet Lunch — 12:30 p.m. to 1:30 p.m.

Enjoy a fresh soup and salad bar, multiple protein and side dish options, and yummy desserts catered by the conference center in the Tejas Dining Center.

Sessions — 1:30 p.m. to 2:15 p.m.

Choose from the following sessions:

  • How It’s Done: Increasing Right-Fit Leads by 195% in Just 90 Days
  • Striking a Balance: Human Creativity and Machine Efficiency in Industrial Marketing

Break — 2:30 p.m. to 3:15 p.m.

Sessions — 3:15 p.m. to 4 p.m.

Choose from the following sessions:

  • FINALLY. A Sales and Marketing Alignment Strategy That Just Might Work
  • Building and Measuring Brand Authority

Panel — 4:15 p.m. to 5 p.m.

Find Your Voice, Humanize Your Brand, Stand Out in a Sea of User-Generated Content

After Summit Simmer — 6:00 p.m.

The ART Bus returns to shuttle marketers and their full minds from the campus district to our jumping off point for the evening: Lazarus Brewing Co. Grab your drink tickets for your beverage of choice and dive into a taco or two. Where will the night take you from here? That’s up to you and your new industrial marketing buddies.

 

Friday February 2

Light Breakfast — 8:00 to 9:00 a.m.

Arrive early to enjoy a coffee hour with fresh pastries and other breakfast items or grab-and-go to kick workshop #1 into high gear with snacks in tow.

Workshop #1 — 9:00 to 11:00 a.m.

Successful Reporting: Using Data to Tell the Story About What’s Working

Guided by: Strategy Director Grace Wright & Strategist Aren Buresh at Gorilla 76

Led by the Gorilla 76 strategy team, you’ll walk through what it takes to translate your demand generation data into reports that measure success at each phase (validation, leads, pipeline and scale) of your program. Leave the workshop with a meaningful dashboard that enables you to paint a clear picture of your progress for your leadership team.

Workshop #2 [PART 1] — 11:30 a.m. to 12:30 p.m. 

Leveling Up Your Content Plan: A Guided Approach to Building Brand Authority

Guided by: President Lee Chapman & VP of Account Services Jennifer Dawkins at TREW Marketing

Generative AI and seismic shifts in search behaviors are changing the game for content marketing. During this workshop, you’ll work collaboratively with TREW Marketing to build out your content plan with a step-by-step approach that ensures you have the right mix of relevant, compelling content that stands out in a sea of sameness.

Lunch Buffet — 12:30 p.m. to 1:15 p.m.

Enjoy a fresh soup and salad bar, multiple protein and side dish options, and yummy desserts catered by the conference center.

Workshop #2 [PART 2] — 1:15 to 2:30 p.m. 

Leveling Up Your Content Plan: A Guided Approach to Building Brand Authority

Guided by: President Lee Chapman & VP of Account Services Jennifer Dawkins at TREW Marketing

Register now

Sessions & Speakers

Welcome Keynote: Pushing Industrial Marketing Forward

Adam Beck, Director of Marketing, CADENAS PARTsolutions
Wendy Covey, CEO and Co-Founder, TREW Marketing
Joe Sullivan, Co-Founder, Gorilla 76

Learn what forces are shaping industrial marketing today and discover how industrial companies are expanding brand leadership, leveraging technology to grow faster and creating unique experiences for buyers. Listen to the event preview here.

The Transformative Power of Product Marketing

MJ Smith, Chief Marketing Officer, CoLab Software

Product marketing is hard to measure, but it has the power to transform your business. MJ will cover how she’s seen this firsthand and share her successful messaging and implementation frameworks. Watch MJ’s session preview here.

AI Tools for SEO and Content that Earn Engineers’ Trust

Dale Bertrand, Founder and President, Fire&Spark

Now is the time to go all in on AI tools for your SEO and content workflows, before AI-savvy competitors begin to dominate the market. Engineer and AI expert Dale Bertrand will share his playbook for using AI tools to improve marketing productivity and deliver content marketing results. Watch Dale’s session preview here.

Reaching the Technical Buyer in 2024: Research Findings for Industrial Marketers

CJ Haight, Content Marketing Manager, GlobalSpec

Releasing at IMS! The 2024 State of Marketing to Engineers Report examines where technical buyers find information to make purchase decisions, how that behavior differs by age and region and ways the landscape has changed over time. You won’t want to miss this year’s findings, which include how engineers use AI for work and new data on valued social media platforms. Learn more about GlobalSpec here.

 

FINALLY. A Marketing & Sales Alignment Strategy that Just Might Work

Mary Keough, Director of Product and Content Marketing, CoLab Software

Marketing-sales misalignment is especially apparent in industrial companies because marketing is often the support arm of sales. And that’s not the only problem. Mary Keough is here to tell you: It doesn’t have to be this way. Watch Mary’s session preview here.

Panel: Find Your Voice, Humanize Your Brand, Stand Out in a Sea of User-Generated Content

Chris Luecke, Host and Founder, Manufacturing Happy Hour
Nikki Gonzales, Host, Automation Ladies and Head of Partnerships, Quotebeam
Jordan Yates, Marketing Engineer, Knowles Precision Devices
Eddie Saunders, Founder & Friend, Speak Friend Consulting

Branding today is way bigger than logos and color palettes: It comes down to voice. Hear our expert panel talk through developing a solid brand voice — for yourself and your company. Check out the panel preview here.

Building and Measuring Brand Authority

Morgan Norris, Senior Brand Strategist, TREW Marketing

As brand authority becomes more important, companies must intentionally evaluate, approach and measure their brand. Learn why you need to focus on unique value propositions, thought leadership and a variety of channels to engage today’s technically-minded B2B buyers. Watch Morgan’s session preview here.

Striking a Balance: Human Creativity and Machine Efficiency in Industrial Marketing

John Joyce, Industrial Marketing Consultant and Founder, Brijr.io

Harness your creative power alongside automated efficiency to transform and refine industrial marketing strategies, data pipelines, email, social and advertising. Explore what life could be like when you effectively balance the personal with the automated. Watch John’s session preview here.

Crafting an Amazing Experience for Your Customers

Timothy Scanlon, Global Head of Customer Experience, Rockwell Automation

Tim has shaped Customer Experience (CX) programs that drive revenue growth while increasing customer lifetime value. In his session, he’ll pull back the curtain to show how you can stage your digital spaces to create a sustainable competitive advantage. Check out Tim’s session preview here.

How It’s Done: Increasing Right-fit Leads by 195% in Just 90 Days

Grace Wright, Strategy Director, Gorilla 76
Aren Buresh, Senior Strategist, Gorilla 76

Grace and Aren will explain exactly how they helped one industrial startup triple right-fit leads in 90 days. Spoiler alert: they didn’t have the perfect conditions to get started, but they did anyway. Watch the session preview here.

Panel: Maximizing Marketing Impact with AI Every Day

James Boeckmann, Content Director, Gorilla 76
Chris Hull, Co-Founder, Jasper
Karlaa Gregory, Digital Marketing Manager, Sumitomo Drive Technologies
Jarrod Beasley, Marketing Manager, Midvale Industries Inc.

If you hear “AI” and feel slightly overwhelmed you’re not alone. But now is the time to build confidence. Our panel of practitioners will discuss how they are using AI to increase productivity, and the future potential for the technology. Check out the panel preview here.

Venue & Lodging

The Main Event

Located on The University of Texas at Austin campus, the AT&T Hotel and Conference Center serves as our Summit base of operations. Already thinking about food? Breakfast, lunch and two breaks will be catered on site February 1. The February 2 workshops will include a light breakfast and a buffet lunch.

Lodging

Reserve a room at the AT&T Hotel and Conference Center to take advantage of a discounted room rate (SOLD OUT). Looking for other Campus District hotel options? We recommend two within walking distance: The Otis and the AC Marriott are right next door and will still benefit from the ART Bus shuttles each evening. For the full Summit experience, we suggest traveling on Wednesday, January 31 and checking out Friday, February 2.

Sponsorships

Thank you to our sponsors for supporting innovation, community and advancement of marketing across our engineering, manufacturing and technical industries.

Sponsorship opportunities have closed for 2024, but you can still support by registering for the event itself! 

Premier

Leadership

Brand

Hosts

CADENAS PARTsolutions

CADENAS PARTsolutions provides 3D CAD catalogs and product configuration solutions, helping industrial component manufacturers increase sales by getting components “designed in” to larger projects. Learn more.

TREW Marketing

TREW Marketing partners with B2B engineering and technology companies to build marketing foundations with differentiated messaging, drive engagement with content plans, and generate new opportunities through insightful research and unrivaled industry expertise. Learn more.

Gorilla 76

Gorilla 76 is the industrial marketing agency. G76 helps B2B manufacturers grow through revenue-focused marketing programs and educational content. Learn more.