Feb. 23-25, 2027 | Austin, TX
About the Summit
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business.
IMS at a Glance
Three days of practical sessions, community connection and deep learning offered through multiple pass types:
- All Access — Get access to everything: workshops, keynotes, sessions and networking.
- Standard — Join the Summit at the Opening keynote and stay through the sessions and networking.
- Digital — This option provides post-event, on-demand access to all 2027 keynote and session recordings. IMS is not a livestreamed event. All Access and Standard passes include digital access as well.
Super Early Bird tickets go on sale June 15th!
2027 Programming
Clear Strategy for Complicated Marketing
IMS delivers hands-on, usable marketing strategies tailored for complicated technologies, applications and sales cycles. Speakers and topics have been carefully selected to share proven strategies and tactics that make an impact.
Each session will be recorded and shared with pass holders within two weeks of the in-person event. Multi-hour workshops are in-person only.
Sessions & Workshops
Get a feel for what IMS 2027 has in store by reviewing our programs from 2026, 2025 and 2024. Scroll to see the five top-rated sessions from IMS 2026, and consider answering the call yourself for IMS 2027.
The End of Web Traffic (and What That Means for Industrial Marketers)
Rand Fishkin, CEO and Co-Founder at Sparktoro
Our IMS 2026 keynote speaker presented a comprehensive analysis of how digital marketing is fundamentally changing due to the rise of zero-click searches and the breakdown of traditional attribution models. Though search impressions continue to climb, 63% of Google searches now end without any clicks. What’s a marketer to do? Shift from traffic-focused KPIs to brand awareness metrics and build presence on “rented land” to start.
Build. Promote. Grow. A Practical Framework for Industrial Product Launches
Katie Parlin, Senior Director of Marketing at Flow International Corporation
In our IMS 2025 survey data, attendees requested this session, and Katie answered the call to take the stage at the 2026 event. Industrial product launches face unique challenges: long sales cycles, technical audiences and narrow launch windows. Master the BUILD, PROMOTE, GROW framework — a proven, phased approach for bringing products to market successfully. She taught how to build the right foundation, execute focused launches to key accounts and scale for sustained growth.
How AI Solutions Should Be Changing Your Website Content Strategy
John Greely, VP of Marketing at Navu
AI has completely changed the industrial buyers journey, especially for companies with complex products that require significant research. But the businesses that stand to gain the most are often the last to adapt. In this IMS 2026 session, John covered how to embrace AI and leverage your existing content to meet your buyers’ needs, gain valuable insights and get a leg up on the competition. Note: This session has been highly revisited by digital pass users!
Teaching an Old Dog New Tricks: How Al Changed the Way Sales and Marketing Work Together
Luke Wittenbraker, Marketing and Sales Director at Mactech, Inc.
Luke manages Al — yep, that’s an ‘L’ — Robichaux, a 65-year-old who types with two fingers, calls LinkedIn “Facebook for work,” and is a top-performing sales rep. Luke’s IMS 2026 session pulled back to curtain to demonstrate how sales-marketing alignment happens without buzzwords or AI platforms — just trust, transparency and practical tactics that bridge generational gaps and drive results in traditional industrial companies.
Optimizing Content for AI Search and GEO
Dale Bertrand, Founder and CEO at Fire&Spark
Traditional SEO best practices are failing in the AI search era. As our IMS 2026 closing keynote speaker, Dale Bertrand dove deep into Google’s AI search engine mechanics and proven optimization strategies for ChatGPT, AI Overviews, and emerging platforms. Attends walked ways with practical advice on tracking their organic visibility in AI systems and accelerating content performance.
Call for Speakers
Are you an in-house marketer with knowledge to share? Submit your topic today. Deadline July 20.
Venue & Lodging
The Main Event
Located in Austin’s arboretum, The Renaissance Hotel and Conference Center serves as our Summit base of operations. Already thinking about food? Breakfast, lunch and breaks will be catered on site!
Lodging
Reserve a room at the Renaissance Hotel to take advantage of a discounted room rate (expires at 5 p.m. Feb. 11!!) and proximity to all the Summit happenings, like the Summit Soirée. With only 500 rooms available, you’ll be in the good company of IMS speakers, organizers, other attendees… and pretty much no one else.
Sponsorship Opportunties
IMS is a trusted event for industrial marketing leaders, and sponsorships are limited to ensure quality and fit. If you believe your brand belongs here, learn more about our packages and reach out to our sponsor committee today.
Hosts
TREW Marketing
TREW Marketing partners with B2B engineering and technology companies to build marketing foundations with differentiated messaging, drive engagement with content plans and generate new opportunities through insightful research and unrivaled industry expertise. Learn more.
Gorilla 76
Gorilla 76 is the industrial marketing agency. G76 helps B2B manufacturers grow through outcome-focused marketing programs and educational content. Learn more.
Be the first to know
Join our mailing list for inside access to all IMS 2027 updates — including when Super Early Bird ticket sales open!