Lead generation is more than just collecting email addresses. Finding the right customers in this digital landscape can seem like an impossible task. At the Industrial Marketing Summit, we’ve found the lead generation power pair – Grace Wright and Aren Buresh!

During How It’s Done: Increasing Right-fit Leads by 195% in Just 90 Days, Grace and Aren will discuss exactly how they helped one industrial startup triple right-fit leads in 90 days. Spoiler alert: they didn’t have the perfect conditions to get started, but they did anyway.

Meet them below:

Grace Wright, Strategy Director, Gorilla 76

Grace is passionate about helping other marketers learn the “easy way” — by sharing everything she has learned along the way. Grace leads the Strategy team at Gorilla 76 — where she and her team are rewriting the marketing playbook for manufacturers and industry 4.0 companies.

Aren Buresh, Senior Strategist, Gorilla 76

Aren has years of experience with search engine optimization (SEO), Google Ads, LinkedIn Ads, Facebook Ads, content marketing, webinars, email marketing, and campaign project management. She likes to look at businesses and organizations on a deeper level, and develop strategies that communicate their authentic brand and find their most qualified customers.