Manufacturers Are Missing Out on the SEO Benefits Online Reviews Deliver Are B2B Buyers Checking Reviews? Of course they are. From your Google reviews on Google Maps to listing sites like Clutch, online reviews are everywhere. Most manufacturers are blowing off many reviews because “our customers will never see them.” They’re wrong. According to TrustRadius’ […]
Revolutionizing Industrial Marketing: The Power of GlobalSpec
GlobalSpec is an online hub for engineers, providing a singular repository for engineering content, information, tools, and a community catering to technical professionals across industries and disciplines. With over 8 million industry professionals placing their trust in GlobalSpec, it has become a trusted resource for information throughout the entire research, product design, and purchasing process. […]
Sponsor Spotlight: Brijr.io
The 2024 Industrial Marketing Summit is please to present a Leadership Sponsor, Brijr.io. Brijr.io is an Integration Platform as a Service (iPaaS) solution that makes data sharing easier. With advanced automation capabilities, real-time analytics, and secure data protection, Brijr.io helps businesses bridge the gap between systems, unifying operations and reducing costs. “Brijr builds connections between […]
The Best Places to Eat at the Industrial Marketing Summit
If you’re like us, you’re already excited to visit Austin this winter for the 2024 Industrial Marketing Summit (IMS). Food is always the best part of traveling, and what better place to enjoy food than a city known for its vibrant culinary scene? Luckily, breakfast, lunch and two breaks will be catered at IMS […]
Meet the Speaker: Morgan Norris
Since 2006, Morgan Norris has been acutely focused on the power of content for technical companies. Morgan knows how to develop content and how to get it into the right hands. She is bringing her content marketing insights to her Industrial Marketing Summit session, Building and Measuring Brand Authority. During her session, Morgan will discuss […]
Meet the Speaker: Mary Keough
Industrial marketing is primed for a shake-up, and Mary Keough here for the shaking. With experience in manufacturing and agency settings, Mary brings a unique and insightful view to her session, FINALLY. A Marketing & Sales Alignment Strategy that Just Might Work. Marketing-sales misalignment is especially apparent in industrial companies because marketing is often the […]
Meet the Speaker: MJ Smith
The industrial Marketing Summit is excited to host, MJ Smith, a young professional with years of leadership experience and B2B marketing insights. MJ will be sharing these insights during her session, The Transformative Power of Product Marketing. During her session, MJ will discuss how product marketing has the power to transform your business. Although hard […]
Meet the Speaker: John Joyce
With more than 20 years of experience in marketing and technology in the industrial space, John Joyce has lived the struggles and successes of industrial marketers firsthand. John is bringing his expertise to the Industrial Marketing Summit with his session, Striking a Balance: Human Creativity and Machine Efficiency in Industrial Marketing. In his session, John […]
5 Industrial Marketing Tips from Industry Pros
We recently talked to the top minds in the industrial marketing world and asked them for their best advice, and we’ve curated it here now! Learn how the following industry experts handle content creation, consumer insights, and everything between. Industrial Marketing Tip 1: “You have only one chance to make an outstanding first ‘Webpression’” -Curt […]
Industrial Marketing Content: Increase Leads by Delivering Content to Engineers and Architects
Industrial Marketing Content: How to Drive Sales by Delivering Product Data to Engineers & Architects Adam Beck: Welcome everyone to the delivering industrial marketing content to engineers, webinar. This is Six Marketing Tips for Manufacturers. My name is Adam Beck. I am all about inbound content. I’ve been marketing for 20 years. I’ve worked in the […]