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Meet the Speaker: Morgan Norris
Since 2006, Morgan Norris has been acutely focused on the power of content for technical companies. Morgan knows how to develop content and how to get it into the right hands. She is bringing her content marketing insights to her Industrial Marketing Summit session, Building and Measuring Brand…
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Meet the Speaker: Mary Keough
Industrial marketing is primed for a shake-up, and Mary Keough here for the shaking. With experience in manufacturing and agency settings, Mary brings a unique and insightful view to her session, FINALLY. A Marketing & Sales Alignment Strategy that Just Might Work. Marketing-sales misalignment is especially apparent in…
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Meet the Speaker: MJ Smith
The industrial Marketing Summit is excited to host, MJ Smith, a young professional with years of leadership experience and B2B marketing insights. MJ will be sharing these insights during her session, The Transformative Power of Product Marketing. During her session, MJ will discuss how product marketing has the…
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Meet the Speaker: John Joyce
With more than 20 years of experience in marketing and technology in the industrial space, John Joyce has lived the struggles and successes of industrial marketers firsthand. John is bringing his expertise to the Industrial Marketing Summit with his session, Striking a Balance: Human Creativity and Machine Efficiency…
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5 Industrial Marketing Tips from Industry Pros
We recently talked to the top minds in the industrial marketing world and asked them for their best advice, and we’ve curated it here now! Learn how the following industry experts handle content creation, consumer insights, and everything between. Industrial Marketing Tip 1: “You have only one chance…
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Industrial Marketing Content: Increase Leads by Delivering Content to Engineers and Architects
Industrial Marketing Content: How to Drive Sales by Delivering Product Data to Engineers & Architects Adam Beck: Welcome everyone to the delivering industrial marketing content to engineers, webinar. This is Six Marketing Tips for Manufacturers. My name is Adam Beck. I am all about inbound content. I’ve been marketing…
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2024 Industrial Marketing Summit announced
2024 Industrial Marketing Summit announced by Gorilla 76, TREW Marketing and CADENAS PARTsolutions The stand-alone event will take place at the AT&T Conference Center in Austin, Texas on January 31 – February 2, 2024. July 27, 2023 – St. Louis, MO, Austin, TX, and Cincinnati, OH — Industrial…
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Create your B2B content marketing plan
Content is a critical component to any inbound marketing program. It’s how new people find your company’s website, it educates prospects and compels them to complete lead forms, and it ultimately builds trust between your business and your prospects and customers. According to research conducted by TREW Marketing and…
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3 ways to improve B2B content writing skills
When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert prospects. You may not know how to improve your content writing skills, where to get feedback, or what it looks like to grow. Unless your…
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The power of customer interviews (and how to conduct them)
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt, Harvard Business School I was recently introduced to Tony Ulwick’s Jobs-To-Be-Done framework for customer research and man, did it strike a chord with me. Building on Levitt’s quote, Ulwick says: “Historically, the primary cause of…
