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How industrial companies must think about digital marketing in 2023
We live in two worlds: the physical and the digital. In the digital world, we spend more time in some spaces than others: 👉 Gaming👉 Streaming services👉 Social media, namely Facebook, YouTube, WhatsApp and Instagram(see Hootsuite’s Global State of Digital if you disagree)👉 Online communities, think Reddit, Quora, Slack, podcasts, etc.👉 Google…
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Demand generation for manufacturers: The art of attracting more leads
What is demand generation and why is it so important for manufacturers? Let’s walk through a thought exercise. Think about your target account. Which group of buying influencers is the most important to talk to? What problems do you solve for them? For this example, imagine your answers…
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How to create an AI policy for your engineering company
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your organization answer those questions differently? Probably – which means it’s time for an AI Policy, a document that outlines how you approach AI…
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Content distribution: what it means and why it matters
Amazing content that doesn’t get consumed is meaningless. One of the biggest missed opportunities for manufacturers that have invested in a meaningful content program is the distribution of those assets. Distribution is about learning where your buyers spend time and proactively reaching them there (rather than waiting for them to…
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5 content strategies for maximizing the ROI of your hosted event
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event promotion, it can be an all-consuming effort. In addition to networking and brand awareness opportunities, conferences feature a wealth of unique technical content to enhance and support your…
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2022 Industrial Marketing Summit helps combat B2B challenges
Industrial marketers face many unique challenges one of which is small marketing teams. While these small teams are busy running day-to-day operations, they often miss learning and growth opportunities. Additionally, the opportunities for industrial marketers to learn and bring home new ideas are few and far between. Most…
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Top 4 takeaways from the 2022 Industrial Marketing Summit
On September 15, hundreds of industrial marketers gathered in Cleveland, Ohio for the Industrial Marketing Summit (IMS). Attendees participated in four separate sessions led by industry experts. The CADENAS PARTsolutions team listened, learned, and reflected to present these top four takeaways. Integrate your teams to build stronger relationships…
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Looking back: The 2019 Industrial Marketing Summit at Content Marketing World
An event all about industrial content marketing For many marketers, the idea of another conference, or seminar, or trade-show, seems like an overwhelming proposition. Marketers and salespeople are inundated with events. An interested professional could easily find one a week to attend. These all have a unique hook,…
