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The Industrial Marketer’s Holiday Gift Guide
The Industrial Marketer’s Holiday Gift Guide Because “pipeline growth” isn’t the only thing on our wish lists this year. The holiday season is here! If you’re an industrial marketer, chances are your December calendar looks a little like this: wrapping up campaigns, planning for 2026 and sending one…
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Podcast: Timeless Industrial Marketing Strategies and New Ways Manufacturers can Reach Their Ideal Customer
The core truth hasn’t changed: your best content still comes from extracting knowledge from industry experts. But where that content needs to live? That’s completely different.
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Podcast: Industrial Marketing from SMBs to the Enterprise, Live from IMS 2025 in Austin, TX
Manufacturers up and down the country are doing great work and naturally, you want the world to know about it – especially your potential customers.
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Session Recap: Take the Boring Out of B2B
Let’s face it – most B2B marketing puts people to sleep faster than a PowerPoint presentation after lunch. But what if it didn’t have to be this way?
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Beyond Basic Analytics: How Industrial Sales Leaders Are Transforming Market Strategy
The future of industrial sales strategy isn’t about replacing human judgment with algorithms. It’s about empowering strategic leaders with automated intelligence so they can make faster, more informed decisions about where to focus their teams’ efforts.
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The Cookieless Future: Navigating Industrial Marketing in a Privacy-First World
For years, cookies provided a treasure trove of data, tracking every click and purchase to help marketers deliver targeted campaigns. However, increasing privacy concerns and regulations have led to the decline of third-party cookies. What’s a marketer to do?
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3 Ways SEO and PPC Can Work Together to Drive Success for Manufacturers
In the competitive manufacturing industry, standing out requires strategic marketing approaches that increase online visibility and drive high-quality leads. Search Engine Optimization (SEO) and Paid Search (PPC) advertising are two powerful tools that manufacturers can leverage. When used together, these channels create a synergy that can increase traffic,…
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Things to do in Austin, Texas
Maybe you got into town early. Maybe you’re hanging around for a few days after the Summit. Maybe you’ve just got some free time between sessions. If you find yourself itching to go out on the town, here are some fun things to do in Austin. Near the…
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Podcast: The Evolution of Industrial Marketing, Live from IMS 2024
Join Manufacturing Happy Hour to listen in on a conversation with five industrial marketers at IMS 2024. They cover a lot of ground including what meaningful marketing looks like to an engineer, how B2B marketing can be just as cool as B2C, what industrial marketers should be taking…
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Three Ways the 2024 Industrial Marketing Summit Will Provide “Positive Disruption” to Manufacturers
Let’s state a simple fact: Going to a conference is a disruption. You need to leave your daily routine for a few days, and it will cost you time and money. But “disruption” can be a very good thing for business — and for you personally. Industries have…
