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Content distribution: what it means and why it matters
Amazing content that doesn’t get consumed is meaningless. One of the biggest missed opportunities for manufacturers that have invested in a meaningful content program is the distribution of those assets. Distribution is about learning where your buyers spend time and proactively reaching them there (rather than waiting for them to…
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5 content strategies for maximizing the ROI of your hosted event
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event promotion, it can be an all-consuming effort. In addition to networking and brand awareness opportunities, conferences feature a wealth of unique technical content to enhance and support your…
