IM Summit Maps

Industrial Marketing Locations

Inside the AT&T Conference Center

ART Bus Pickup/Drop-off Locations

Cedar Door

Lazarus Brewing Co.

DAY #1 DETAIL

Wednesday January 31

3:00 to 6:00 p.m. — Registration Check-in

Grab your registration badge and your Industrial Marketing Summit gift bag at the AT&T Conference Center concierge desk. If you’re unable to check in during this window, don’t sweat it. We’ll open the check-in desk again in the morning.

5:45 p.m. — ART Bus Shuttle Begins

If you are staying in the Campus District hotels, hop on the bus for free transport to Cedar Door for the Mix & Mingle event. The bus will run on 25-min loops, so if you miss one round, you can hop on the next!

6:00 p.m. — Mix & Mingle

AKA The Summit Before the Summit. Kickoff the industrial marketing event of your dreams with craft cocktails and small bites at Cedar Door. Mingle with speakers and bump elbows with your hosts. Plus, experience a live podcast of Manufacturing Happy Hour with Chris Luecke.

9:30 p.m. — Final ART Bus shuttle Departs from Cedar Door

Head back to your hotel rooms for a good night’s rest. We’ve got a meeting of the minds in the morning!

DAY #2 DETAIL

Thursday February 1

7:00 a.m. — Registration Desk Opens

AT&T Conference Center Concierge Desk: Grab your badge and your gift bag courtesy of your Industrial Marketing Summit Sponsors.

7:00 to 8:30 a.m. — Come & Go Breakfast Hour

Tejas Dining Center: Yep. Your tickets include meals! Arrive early to sip your morning beverage and pile your plate with a plethora of fresh, hot breakfast options courtesy of the Tejas Dining Center (located inside the AT&T Conference Center). All food items will be labeled to help those with dietary preferences or allergies.

8:30 a.m. to 9:10 a.m. — Welcome Keynote

Room 204: Pushing Industrial Marketing Forward

9:15 a.m. to 10:00 a.m. — Panel

Room 204: Maximizing Marketing Impact with AI Every Day

10:00 a.m. to 10:30 a.m. — Break

Tejas Dining Center: This break includes a chef’s selection of pastries and other snacks if you venture down to the Tejas Dining Center. Drink service will be available outside rooms 203 and 204 all day for easy access.

10:35 a.m. — Industrial Marketing Summit Family Photo

Room 204: Head back to room 204 for a quick group photo before our next sessions begin. (Yes, you are allowed to bring snacks and drinks into the rooms!)

10:45 a.m. to 11:30 a.m. — Sessions

Choose from the following sessions:

Room 204: AI Tools for SEO and Content that Earn Engineers’ Trust
Room 203: The Transformative Power of Product Marketing

11:45 a.m. to 12:30 p.m. — Sessions

Choose from the following sessions:

Room 204: Crafting an Amazing Digital Experience for Your Customers
Room 203: Reaching the Technical Buyer in 2024: Research Findings for Industrial Marketers

12:30 p.m. to 1:30 p.m. — Buffet Lunch

Tejas Dining Center: Enjoy a fresh soup and salad bar, multiple protein and side dish options, and yummy desserts catered by the conference center in the Tejas Dining Center. All food items will be labeled to help those with dietary preferences or allergies.

1:30 p.m. to 2:15 p.m. — Sessions

Choose from the following sessions:

Room 204: How It’s Done: Increasing Right-Fit Leads by 195% in Just 90 Days
Room 203: Striking a Balance: Human Creativity and Machine Efficiency in Industrial Marketing

2:30 p.m. to 3:15 p.m. — Break

3:15 p.m. to 4:00 p.m. — Sessions

Choose from the following sessions:

Room 204: FINALLY. A Sales and Marketing Alignment Strategy That Just Might Work
Room 203: Building and Measuring Brand Authority

4:15 p.m. to 5:00 p.m. — Panel

Room 204: Find Your Voice, Humanize Your Brand, Stand Out in a Sea of User-Generated Content

5:30 p.m. — ART Bus Shuttle Begins

Same pick-up point as before, but this time we’ll be looping over to Lazarus Brewing Co. The bus will run on 25-min loops, so if you miss one round, you can hop on the next!

6:00 p.m. — After Summit Simmer

The ART Bus returns to shuttle marketers and their full minds from the campus district to our jumping off point for the evening: Lazarus Brewing Co. Grab your drink tickets (look in that gift bag you received at check-in!) for your beverage of choice and dive into a taco or two. Where will the night take you from here? That’s up to you and your new industrial marketing buddies.

9:30 p.m. — Final ART Bus shuttle Departs from Lazarus

If you are still at Lazarus at this point (or want to wonder back that way along your crawl) please take advantage of the shuttle back to the Campus District hotels.

DAY #3 DETAIL

Friday February 2

8:00 a.m. — Conference Center Opens

8:30 to 9:00 a.m. — Light Breakfast

AT&T Conference Center Alcove outside room 204: Arrive early to enjoy a coffee hour with fresh pastries and other breakfast items or grab-and-go to kick workshop #1 into high gear with snacks in tow. All food items will be labeled to help those with dietary preferences or allergies.

9:00 to 11:00 a.m. — Workshop #1

Room 204: Successful Reporting: Using Data to Tell the Story About What’s Working

Guided by: Strategy Director Grace Wright & Senior Strategist Aren Buresh at Gorilla 76

Led by the Gorilla 76 strategy team, you’ll walk through what it takes to translate your demand generation data into reports that measure success at each phase (validation, leads, pipeline and scale) of your program. Leave the workshop with a meaningful dashboard that enables you to paint a clear picture of your progress for your leadership team.

11:30 a.m. to 12:30 p.m. — Workshop #2 [PART 1]

Room 204: Leveling Up Your Content Plan: A Guided Approach to Building Brand Authority

Guided by: President Lee Chapman & VP of Account Services Jennifer Dawkins at TREW Marketing

Generative AI and seismic shifts in search behaviors are changing the game for content marketing. During this workshop, you’ll work collaboratively with TREW Marketing to build out your content plan with a step-by-step approach that ensures you have the right mix of relevant, compelling content that stands out in a sea of sameness.

12:30 p.m. to 1:15 p.m. — Lunch Buffet

Tejas Dining Center: Enjoy a fresh soup and salad bar, multiple protein and side dish options, and yummy desserts catered by the conference center. All food items will be labeled to help those with dietary preferences or allergies.

Workshop #2 [PART 2] — 1:15 to 2:30 p.m.

Leveling Up Your Content Plan: A Guided Approach to Building Brand Authority

Guided by: President Lee Chapman & VP of Account Services Jennifer Dawkins at TREW Marketing