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How industrial companies must think about digital marketing in 2023
We live in two worlds: the physical and the digital. In the digital world, we spend more time in some spaces than others: 👉 Gaming👉 Streaming services👉 Social media, namely Facebook, YouTube, WhatsApp and Instagram(see Hootsuite’s Global State of Digital if you disagree)👉 Online communities, think Reddit, Quora, Slack, podcasts, etc.👉 Google…
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Demand generation for manufacturers: The art of attracting more leads
What is demand generation and why is it so important for manufacturers? Let’s walk through a thought exercise. Think about your target account. Which group of buying influencers is the most important to talk to? What problems do you solve for them? For this example, imagine your answers…
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Content distribution: what it means and why it matters
Amazing content that doesn’t get consumed is meaningless. One of the biggest missed opportunities for manufacturers that have invested in a meaningful content program is the distribution of those assets. Distribution is about learning where your buyers spend time and proactively reaching them there (rather than waiting for them to…
