IMS 2026 | Austin, TX | Register Now | Industrial Marketing Summit

About the Summit

The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.

Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business.

Schedule at a Glance

Three days of practical sessions, community connection and deep learning.

Monday, March 2, 2026

For All Access pass holders, plan to arrive in Austin Monday night. The hotel is about 20 minutes from the airport. You’ll check in at the Renaissance Hotel, grab your IMS badge and have ample opportunity to explore the Arboretum trails or nearby restaurants.

Tuesday, March 3, 2026

For All Access pass holders, workshops will start in the morning and run through mid-day. Main Conference pass holder can plan to arrive Tuesday mid-day so that they can get settled before the welcome and keynote begins in the afternoon. We’ll round out the day with a welcome reception on-site at the Renaissance Hotel.

Wednesday, March 4, 2026

Plan to hit it hard today with all-day sessions and panels. Breakfast, lunch and break snacks will be provided. To close out the day, join us at a nearby local haunt for the Summit Soirée – we’ll shuttle you there so you can enjoy festivities to the fullest.

Thursday, March 5, 2026

If you haven’t already filled your notebooks, today will do it. We’ll close IMS 2026 with more practical sessions, local fare and a closing keynote. We’ll send you on your way home sometime mid-afternoon. Take your Friday to simmer and figure out what learnings you want to apply first.

Want to get a better sense for the programming to come? Explore the detailed schedules from IMS 2024 and IMS 2025.

2026 Programming

Keynote Speaker: Rand Fishkin

Rand is co-founder and CEO of SparkToro and Snackbar Studio. He was previously the co-founder of Moz and Inbound.org, and a co-author of The Art of SEO. He’s dedicated his professional life to helping people do better marketing through his books, digital content and professional speaking on topics ranging from SEO to entrepreneurship.

Sessions & Panels

We’ll announce more speakers and session details after our call for speakers closes (submission deadline July 11). Join our email list or follow us on LinkedIn to keep up to date.

Workshops

Dive deep with two of the most respected names in industrial marketing, Gorilla 76 and TREW Marketing. Benefit from proven frameworks, hard-earned insights and trusted guidance tailored to the realities of industrial marketing. The aptly named All Access pass includes both multi-hour workshops.

Call for Speakers Open Now

Share your expertise with your peers! Whether it’s a case study, campaign success or marketing lesson learned the hard way — we want to hear from you. Speaker applications will be accepted through July 11, 2025.

SUBMIT A PROPOSAL

Venue & Lodging

The Main Event

Located in Austin’s arboretum, The Renaissance Hotel and Conference Center serves as our Summit base of operations. Already thinking about food? Breakfast, lunch and breaks will be catered on site!

Lodging

Reserve a room at the Renaissance Hotel to take advantage of a discounted room rate and proximity to all the Summit happenings, like the Summit Soirée. With only 500 rooms available, you’ll be in the good company of IMS speakers, organizers, other attendees… and pretty much no one else.

Sponsors Inquiries Open Now

By sponsoring IMS 2026, your brand is supporting innovation, community and advancement of marketing across the engineering, manufacturing and technical industries.

Hosts

TREW Marketing

TREW Marketing partners with B2B engineering and technology companies to build marketing foundations with differentiated messaging, drive engagement with content plans, and generate new opportunities through insightful research and unrivaled industry expertise. Learn more.

Gorilla 76

Gorilla 76 is the industrial marketing agency. G76 helps B2B manufacturers grow through revenue-focused marketing programs and educational content. Learn more.

Be the first to know

Join our mailing list for inside access to all #IMS2026 updates.