March 3-5, 2026 | Austin, TX
About the Summit
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business.
Schedule at a Glance
Three days of practical sessions, community connection and deep learning.
2026 Programming
Clear Strategy for Complicated Marketing
IMS delivers hands-on, usable marketing strategies tailored for complicated technologies, applications and sales cycles. Speakers and topics have been carefully selected to share proven strategies and tactics that make an impact.
Each session will be recorded and shared with pass holders within two weeks of the in-person event. Workshops are a real-time event only.
Keynote Session: Rand Fishkin
Co-founder and CEO of SparkToro and Snackbar Studio, Rand is a respected marketer and entrepreneur. As founder of Moz and Inbound.org, and a co-author of The Art of SEO, his voice has been trusted for decades. As SEO evolves in the AI age, Rand continues to champion content marketing and cut through the noise. Don’t wait for IMS 2026 to start learning from his content.
How to Be Successful on LinkedIn in 2026
Jake Hall, Industry Advocate at The Manufacturing Millennial
Most industrial companies lurk on LinkedIn when they could be thought leaders. Learn proven organic content strategies that drive real impact with company business pages, navigate the changing algorithm, and transform your brand presence. The Manufacturing Millennial reveals what works now and what’s coming next for B2B success on LinkedIn.
Optimizing Content for AI Search and GEO
Dale Bertrand, President at Fire&Spark
Traditional SEO best practices are failing in the AI search era. Join expert Dale Bertrand for a deep dive into Google’s AI search engine mechanics and proven optimization strategies for ChatGPT, AI Overviews, and emerging platforms. Learn to track your organic visibility in AI systems and accelerate content performance.
Build. Promote. Grow. A Practical Framework for Industrial Product Launches
Katie Parlin, Senior Director of Marketing at Flow International Corporation
Industrial product launches face unique challenges: long sales cycles, technical audiences, and narrow launch windows. Master the BUILD, PROMOTE, GROW framework — a proven, phased approach for bringing products to market successfully. Learn to build the right foundation, execute focused launches to key accounts and scale for sustained growth.
Unlocking B2B Influence on Reddit: Where Engineers Share, Debate and Decide
Mandee Nguyen, Content Marketing Manager at SICK Sensor Intelligence
Engineers, plant managers and technical buyers are actively discussing solutions on Reddit, but most B2B marketers ignore this goldmine. Learn how SICK Sensor Intelligence leverages Reddit communities to build trust, drive qualified traffic and position themselves as automation thought leaders where their audience actually gathers.
Culture as a Content Engine: The Internal Foundation
Jim Mayer, Founder at The Manufacturing Connector
Stop scrambling for content ideas, your best material lives within your daily operations. Jim Mayer reveals how to identify authentic internal culture moments, build systems that transform routine work into compelling content and audit the stories you’re missing. Jim will share real examples that prove culture-rooted content outperforms polished campaigns.
The Cartoon That Closed Deals: Making Bold Marketing Work in a Traditional Industry
Josh Rozman, Marketing Manager at Oberlin Filter Company
A cartoon character for industrial filtration? What started as skeptical reactions became full-scale adoption across sales decks, trade shows, and customer AI assistants. Discover the strategic framework that turned a bold creative concept into Oberlin Filter’s most powerful marketing asset. Get the playbook to make brave ideas work in traditional industries.
How We Built a Distributor Benefits Program That Excited Everyone Involved
Emily Ting, Marketing Specialist at CCS America, Inc.
Revamping distributor programs requires more than good intentions — it takes strategy and buy-in. Emily reveals her step-by-step approach to redesigning legacy channel benefits that earned enthusiastic sales team support. Get the blueprint to make your partner programs more strategic, sustainable and profitable for everyone involved.
No Attribution, No Problem: Showing Impact in Long Sales Cycles
Karlaa Gregory, Digital Marketing Manager at Sumitomo Drive Technologies
Brittany McCall, Intl Marketing Manager at Sumitomo Drive Technologies
Industrial deals take months or years to close, making direct ROI tracking nearly impossible. Learn practical ways to demonstrate marketing’s value without clear attribution. Master engagement metrics, pipeline influence reporting and conversation strategies that position marketing as an essential growth driver in the eyes of leadership.
Steel and Strategy: Using AI to Drive Full-Funnel Growth in Industrial Sales
Eric Seiberling, VP of Sales and Marketing at MXD Process
Traditional manufacturers don’t need Silicon Valley AI solutions, they need practical tools that work. Discover how one industrial company implemented AI across their entire sales funnel to improve lead quality, accelerate deals, and scale capacity. Walk away with a proven “crawl-walk-run” implementation strategy.
To Gate or Not To Gate: Finding a Balance That Works for You Without Alienating Your Customers
Craig Coffey, Content Strategy and Marketing Manager at Eaton
One of the most polarizing topics in industrial marketing is the practice of content gating — requiring a visitor’s information for content access. Despite strong opinions on both sides, smart gating strategies exist. Learn the if, when and how to approach content gating, and how one large manufacturer tackled their own internal struggle to create a process that actually works.
From Presentation to Performance: Crafting Binge-Worthy Webinars for Technical Audiences
Aya Takase, Head of Global Marketing Communications at Rigaku
Webinars are easy to host but easier to tune out. Transform routine presentations into binge-worthy content that technical audiences want to watch and remember. Learn performance techniques that minimize cognitive friction and maximize engagement, from visual pacing to audience retention strategies that keep people coming back.
Teaching an Old Dog New Tricks: How Al Changed the Way Sales and Marketing Work Together
Luke Wittenbraker, Marketing and Sales Director at Mactech, Inc.
Meet Al Robichaux: 65 years old, types with two fingers, calls LinkedIn “Facebook for work,” and he’s a top-performing sales rep. Discover how real sales-marketing alignment happens without buzzwords or AI platforms — just trust, transparency and practical tactics that bridge generational gaps and drive results in traditional industrial companies.
Radical Authenticity in Action: The External Expression
Paul Van Metre, Co-Founder and Chief Evangelist at ProShop ERP
Mike Payne, President and Owner at Hill Manufacturing
Nick Goellner, Partner and Host at MakingChips
Manufacturing leaders often hide behind curated messaging, but transparency accelerates growth. This panel will reveal how external honesty and vulnerability became their most powerful marketing tools. Learn concrete tactics to turn real stories into brand accelerators that resonate more than polished slogans.
More Sessions and Workshops Coming Soon!
That’s right. The agenda might already looked stacked but more session announcements and THREE workshop topics are heading your way.
Subscribe to our email list to get the latest.
Venue & Lodging
The Main Event
Located in Austin’s arboretum, The Renaissance Hotel and Conference Center serves as our Summit base of operations. Already thinking about food? Breakfast, lunch and breaks will be catered on site!
Lodging
Reserve a room at the Renaissance Hotel to take advantage of a discounted room rate and proximity to all the Summit happenings, like the Summit Soirée. With only 500 rooms available, you’ll be in the good company of IMS speakers, organizers, other attendees… and pretty much no one else.
Sponsors
Thank you to our sponsors for supporting innovation, community and advancement of marketing across the engineering, manufacturing and technical industries. Care to join them? Explore sponsorship packages.
Signature
Brand
Voices of Industry
Hosts
TREW Marketing
TREW Marketing partners with B2B engineering and technology companies to build marketing foundations with differentiated messaging, drive engagement with content plans and generate new opportunities through insightful research and unrivaled industry expertise. Learn more.
Gorilla 76
Gorilla 76 is the industrial marketing agency. G76 helps B2B manufacturers grow through outcome-focused marketing programs and educational content. Learn more.
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