Fire&Spark Founder & President, Dale Bertrand, studied artificial intelligence in grad school and now applies his knowledge to SEO and content marketing campaigns. Dale is bringing his marketing insights to his Industrial Marketing Summit session, AI Tools for SEO and Content that Earn Engineers’ Trust.

During his session, Dale will discuss the all the AI tools for your SEO and content workflows. Before AI-savvy competitors begin to dominate the market. Engineer and AI expert Dale Bertrand will share his playbook for using AI tools to improve marketing productivity and deliver content marketing results.

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.