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Podcast: Industrial Marketing from SMBs to the Enterprise, Live from IMS 2025 in Austin, TX
Manufacturers up and down the country are doing great work and naturally, you want the world to know about it – especially your potential customers.
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Session Recap: Take the Boring Out of B2B
Let’s face it – most B2B marketing puts people to sleep faster than a PowerPoint presentation after lunch. But what if it didn’t have to be this way?
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Beyond Basic Analytics: How Industrial Sales Leaders Are Transforming Market Strategy
The future of industrial sales strategy isn’t about replacing human judgment with algorithms. It’s about empowering strategic leaders with automated intelligence so they can make faster, more informed decisions about where to focus their teams’ efforts.
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The Cookieless Future: Navigating Industrial Marketing in a Privacy-First World
For years, cookies provided a treasure trove of data, tracking every click and purchase to help marketers deliver targeted campaigns. However, increasing privacy concerns and regulations have led to the decline of third-party cookies. What’s a marketer to do?
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3 Ways SEO and PPC Can Work Together to Drive Success for Manufacturers
In the competitive manufacturing industry, standing out requires strategic marketing approaches that increase online visibility and drive high-quality leads. Search Engine Optimization (SEO) and Paid Search (PPC) advertising are two powerful tools that manufacturers can leverage. When used together, these channels create a synergy that can increase traffic,…
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Things to do in Austin, Texas
Maybe you got into town early. Maybe you’re hanging around for a few days after the Summit. Maybe you’ve just got some free time between sessions. If you find yourself itching to go out on the town, here are some fun things to do in Austin. Near the…
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2025 Industrial Marketing Summit Announced for February 26-28 in Austin, TX
Gorilla 76 and TREW Marketing announced the Industrial Marketing Summit, an educational and networking forum for marketers in engineering, manufacturing, and technical industries, will take place in Austin, Texas, February 26-28, 2025 at the AT&T Executive Conference Center. The event will feature a mix of deep-dive workshops, sessions,…
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Photos from the 2024 Industrial Marketing Summit
The 2024 Industrial Marketing Summit was an amazing opportunity to connect with peers, inspire one another, and grow our marketing skills. Check out the photo gallery featuring images from three days in Austin, Texas.
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Podcast: The Evolution of Industrial Marketing, Live from IMS 2024
Join Manufacturing Happy Hour to listen in on a conversation with five industrial marketers at IMS 2024. They cover a lot of ground including what meaningful marketing looks like to an engineer, how B2B marketing can be just as cool as B2C, what industrial marketers should be taking…
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Three Ways the 2024 Industrial Marketing Summit Will Provide “Positive Disruption” to Manufacturers
Let’s state a simple fact: Going to a conference is a disruption. You need to leave your daily routine for a few days, and it will cost you time and money. But “disruption” can be a very good thing for business — and for you personally. Industries have…
