GlobalSpec is an online hub for engineers, providing a singular repository for engineering content, information, tools, and a community catering to technical professionals across industries and disciplines. With over 8 million industry professionals placing their trust in GlobalSpec, it has become a trusted resource for information throughout the entire research, product design, and purchasing process. […]
Sponsor Spotlight: Brijr.io
The 2024 Industrial Marketing Summit is please to present a Leadership Sponsor, Brijr.io. Brijr.io is an Integration Platform as a Service (iPaaS) solution that makes data sharing easier. With advanced automation capabilities, real-time analytics, and secure data protection, Brijr.io helps businesses bridge the gap between systems, unifying operations and reducing costs. “Brijr builds connections between […]
The Best Places to Eat at the Industrial Marketing Summit
If you’re like us, you’re already excited to visit Austin this winter for the 2024 Industrial Marketing Summit (IMS). Food is always the best part of traveling, and what better place to enjoy food than a city known for its vibrant culinary scene? Luckily, breakfast, lunch and two breaks will be catered at IMS […]
5 Industrial Marketing Tips from Industry Pros
We recently talked to the top minds in the industrial marketing world and asked them for their best advice, and we’ve curated it here now! Learn how the following industry experts handle content creation, consumer insights, and everything between. Industrial Marketing Tip 1: “You have only one chance to make an outstanding first ‘Webpression’” -Curt […]
Industrial Marketing Content: Increase Leads by Delivering Content to Engineers and Architects
Industrial Marketing Content: How to Drive Sales by Delivering Product Data to Engineers & Architects Adam Beck: Welcome everyone to the delivering industrial marketing content to engineers, webinar. This is Six Marketing Tips for Manufacturers. My name is Adam Beck. I am all about inbound content. I’ve been marketing for 20 years. I’ve worked in the […]
Create your B2B content marketing plan
Content is a critical component to any inbound marketing program. It’s how new people find your company’s website, it educates prospects and compels them to complete lead forms, and it ultimately builds trust between your business and your prospects and customers. According to research conducted by TREW Marketing and GlobalSpec, the vast majority of engineers say […]
3 ways to improve B2B content writing skills
When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert prospects. You may not know how to improve your content writing skills, where to get feedback, or what it looks like to grow. Unless your background is specifically in technical content writing […]
The power of customer interviews (and how to conduct them)
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt, Harvard Business School I was recently introduced to Tony Ulwick’s Jobs-To-Be-Done framework for customer research and man, did it strike a chord with me. Building on Levitt’s quote, Ulwick says: “Historically, the primary cause of failed products and services is a misalignment […]
How industrial companies must think about digital marketing in 2023
We live in two worlds: the physical and the digital. In the digital world, we spend more time in some spaces than others: 👉 Gaming👉 Streaming services👉 Social media, namely Facebook, YouTube, WhatsApp and Instagram(see Hootsuite’s Global State of Digital if you disagree)👉 Online communities, think Reddit, Quora, Slack, podcasts, etc.👉 Google for one-off information(66% of Google searches result […]
Demand generation for manufacturers: The art of attracting more leads
What is demand generation and why is it so important for manufacturers? Let’s walk through a thought exercise. Think about your target account. Which group of buying influencers is the most important to talk to? What problems do you solve for them? For this example, imagine your answers were: That GM process engineer (let’s call […]