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Photos from the 2024 Industrial Marketing Summit
The 2024 Industrial Marketing Summit was an amazing opportunity to connect with peers, inspire one another, and grow our marketing skills. Check out the photo gallery featuring images from three days in Austin, Texas.
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Three Ways the 2024 Industrial Marketing Summit Will Provide “Positive Disruption” to Manufacturers
Let’s state a simple fact: Going to a conference is a disruption. You need to leave your daily routine for a few days, and it will cost you time and money. But “disruption” can be a very good thing for business — and for you personally. Industries have…
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3 Common Mistakes Manufacturers Make in Marketing
For years, marketing has taken a backseat to many other functions within a manufacturing business. Sales, engineering, and operations seemed to rule the day, while marketing was often an afterthought. Fortunately, the perception around marketing is finally changing in manufacturing. Some industrial leaders are finally starting to “get…
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Meet the Speakers: Grace Wright & Aren Buresh
Lead generation is more than just collecting email addresses. Finding the right customers in this digital landscape can seem like an impossible task. At the Industrial Marketing Summit, we’ve found the lead generation power pair – Grace Wright and Aren Buresh! During How It’s Done: Increasing Right-fit Leads…
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Everything You Need to Know About IMS 2024
Wendy Covey, the host of Content Marketing, Engineered, sat down with Adam Beck and Joe Sullivan to discuss everything you can expect from the Industrial Marketing Summit. The IMS hosts cover all the details you need to know about how the event came to be and why every industrial marketer needs to…
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Meet the Panel: Find Your Voice, Humanize Your Brand, Stand Out in a Sea of User-Generated Content
Branding today is way bigger than logos and color palettes: It comes down to voice. At the Industrial Marketing Summit, we’re bringing together an expert panel to talk through developing a solid brand voice — for yourself and your company. During Find Your Voice, Humanize Your Brand, Stand Out in…
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Meet the Speaker: Timothy Scanlon
Relentlessly customer focused, results-driven, data-driven, experience design strategist and leader, Timothy Scanlon is professionally recognized for speed and agility designing, launching and staffing successful experience research, design and develops programs for software and tech businesses that highly value the business impact of differentiated frictionless customer experience. Timothy is…
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Meet the Speaker: Dale Bertrand
Fire&Spark Founder & President, Dale Bertrand, studied artificial intelligence in grad school and now applies his knowledge to SEO and content marketing campaigns. Dale is bringing his marketing insights to his Industrial Marketing Summit session, AI Tools for SEO and Content that Earn Engineers’ Trust. During his session, Dale…
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Bring Your Whole Team to IMS to Learn and Grow
Austin, Texas offers a vibrant and diverse range of team bonding activities. Whether you’re looking for live music, outdoor adventures, cultural experiences, or creative pursuits, there’s something for every team. Here are some ideas:
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Meet the Panel: Maximizing Marketing Impact with AI Every Day
Plenty of marketers have dabbled in AI tools, but fewer have found ways to consistently integrate the technology into their daily workflow. At the Industrial Marketing Summit, we’re bringing together a panel of marketers who’ve been doing just that. Now’s the time to find out exactly how AI…
