Education

3 Common Mistakes Manufacturers Make in Marketing

For years, marketing has taken a backseat to many other functions within a manufacturing business. Sales, engineering, and operations seemed to rule the day, while marketing was often an afterthought. Fortunately, the perception around marketing is finally changing in manufacturing. Some industrial leaders are finally starting to “get it.” Sure, there are still plenty of […]

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Speaker spotlight

Meet the Speakers: Grace Wright & Aren Buresh

Lead generation is more than just collecting email addresses. Finding the right customers in this digital landscape can seem like an impossible task. At the Industrial Marketing Summit, we’ve found the lead generation power pair – Grace Wright and Aren Buresh! During How It’s Done: Increasing Right-fit Leads by 195% in Just 90 Days, Grace […]

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Education

Everything You Need to Know About IMS 2024

Wendy Covey, the host of Content Marketing, Engineered, sat down with Adam Beck and Joe Sullivan to discuss everything you can expect from the Industrial Marketing Summit.  The IMS hosts cover all the details you need to know about how the event came to be and why every industrial marketer needs to be there (spoiler: it’s Mexican martinis)! “More […]

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Speaker spotlight

Meet the Speaker: Timothy Scanlon

Relentlessly customer focused, results-driven, data-driven, experience design strategist and leader, Timothy Scanlon is professionally recognized for speed and agility designing, launching and staffing successful experience research, design and develops programs for software and tech businesses that highly value the business impact of differentiated frictionless customer experience. Timothy is bringing his expertise to his Industrial Marketing […]

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Speaker spotlight

Meet the Speaker: Dale Bertrand

Fire&Spark Founder & President, Dale Bertrand, studied artificial intelligence in grad school and now applies his knowledge to SEO and content marketing campaigns. Dale is bringing his marketing insights to his Industrial Marketing Summit session, AI Tools for SEO and Content that Earn Engineers’ Trust. During his session, Dale will discuss the all the AI tools […]

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