With more than 20 years of experience in marketing and technology in the industrial space, John Joyce has lived the struggles and successes of industrial marketers firsthand. John is bringing his expertise to the Industrial Marketing Summit with his session, Striking a Balance: Human Creativity and Machine Efficiency in Industrial Marketing. In his session, John […]
5 Industrial Marketing Tips from Industry Pros
We recently talked to the top minds in the industrial marketing world and asked them for their best advice, and we’ve curated it here now! Learn how the following industry experts handle content creation, consumer insights, and everything between. Industrial Marketing Tip 1: “You have only one chance to make an outstanding first ‘Webpression’” -Curt […]
Industrial Marketing Content: Increase Leads by Delivering Content to Engineers and Architects
Industrial Marketing Content: How to Drive Sales by Delivering Product Data to Engineers & Architects Adam Beck: Welcome everyone to the delivering industrial marketing content to engineers, webinar. This is Six Marketing Tips for Manufacturers. My name is Adam Beck. I am all about inbound content. I’ve been marketing for 20 years. I’ve worked in the […]
2024 Industrial Marketing Summit announced
2024 Industrial Marketing Summit announced by Gorilla 76, TREW Marketing and CADENAS PARTsolutions The stand-alone event will take place at the AT&T Conference Center in Austin, Texas on January 31 – February 2, 2024. July 27, 2023 – St. Louis, MO, Austin, TX, and Cincinnati, OH — Industrial marketing leaders Gorilla 76, TREW Marketing and […]
Create your B2B content marketing plan
Content is a critical component to any inbound marketing program. It’s how new people find your company’s website, it educates prospects and compels them to complete lead forms, and it ultimately builds trust between your business and your prospects and customers. According to research conducted by TREW Marketing and GlobalSpec, the vast majority of engineers say […]
3 ways to improve B2B content writing skills
When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert prospects. You may not know how to improve your content writing skills, where to get feedback, or what it looks like to grow. Unless your background is specifically in technical content writing […]
The power of customer interviews (and how to conduct them)
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt, Harvard Business School I was recently introduced to Tony Ulwick’s Jobs-To-Be-Done framework for customer research and man, did it strike a chord with me. Building on Levitt’s quote, Ulwick says: “Historically, the primary cause of failed products and services is a misalignment […]
How industrial companies must think about digital marketing in 2023
We live in two worlds: the physical and the digital. In the digital world, we spend more time in some spaces than others: 👉 Gaming👉 Streaming services👉 Social media, namely Facebook, YouTube, WhatsApp and Instagram(see Hootsuite’s Global State of Digital if you disagree)👉 Online communities, think Reddit, Quora, Slack, podcasts, etc.👉 Google for one-off information(66% of Google searches result […]
Demand generation for manufacturers: The art of attracting more leads
What is demand generation and why is it so important for manufacturers? Let’s walk through a thought exercise. Think about your target account. Which group of buying influencers is the most important to talk to? What problems do you solve for them? For this example, imagine your answers were: That GM process engineer (let’s call […]
How to create an AI policy for your engineering company
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your organization answer those questions differently? Probably – which means it’s time for an AI Policy, a document that outlines how you approach AI as a company. THE CATALYST FOR […]