IMS 2024 Session Downloads & Resources

Thank you for attending the Industrial Marketing Summit in Austin on February 1, 2024. To revisit the 11 session recordings and their slides, enter the password that was emailed to you by the organizers in the field below.

Are you new here and curious about what that password unlocks? Check out a few of the session previews below.

Preview IMS 2024 Topics

Consider this a taste! If you like what you see and would like to dig into previous IMS sessions, purchase access here.

Welcome Keynote: Pushing Industrial Marketing Forward

Learn what forces are shaping industrial marketing today and discover how industrial companies are expanding brand leadership, leveraging technology to grow faster and creating unique experiences for buyers. 

Listen to the event preview here.

Panel: Maximizing Marketing Impact with AI Every Day

If you hear “AI” and feel slightly overwhelmed you’re not alone. But now is the time to build confidence. Our panel of practitioners will discuss how they are using AI to increase productivity, and the future potential for the technology. 

Check out the panel preview here.

Session: AI Tools for SEO and Content that Earn Engineers’ Trust

Now is the time to go all in on AI tools for your SEO and content workflows, before AI-savvy competitors begin to dominate the market. Engineer and AI expert Dale Bertrand will share his playbook for using AI tools to improve marketing productivity and deliver content marketing results. 

Watch Dale’s session preview here.

  • Speaker
    • Dale Bertrand, Founder and President, Fire&Spark

Session: The Transformative Power of Product Marketing

Product marketing is hard to measure, but it has the power to transform your business. MJ will cover how she’s seen this firsthand and share her successful messaging and implementation frameworks. 

Watch MJ’s session preview here.

Session: Crafting an Amazing Digital Experience for Your Customers

Tim has shaped Customer Experience (CX) programs that drive revenue growth while increasing customer lifetime value. In his session, he’ll pull back the curtain to show how you can stage your digital spaces to create a sustainable competitive advantage. 

Check out Tim’s session preview here.

Session: How It’s Done: Increasing Right-Fit Leads by 195% in Just 90 Days

Grace and Aren will explain exactly how they helped one industrial startup triple right-fit leads in 90 days. Spoiler alert: they didn’t have the perfect conditions to get started, but they did anyway. 

Watch the session preview here.

Session: Striking a Balance: Human Creativity and Machine Efficiency in Industrial Marketing

Harness your creative power alongside automated efficiency to transform and refine industrial marketing strategies, data pipelines, email, social and advertising. Explore what life could be like when you effectively balance the personal with the automated. 

Watch John’s session preview here.

  • Speaker
    • John Joyce, Industrial Marketing Consultant and Founder, Brijr.io

Session: FINALLY. A Sales and Marketing Alignment Strategy That Just Might Work

Marketing-sales misalignment is especially apparent in industrial companies because marketing is often the support arm of sales. And that’s not the only problem. Mary Keough is here to tell you: It doesn’t have to be this way. 

Watch Mary’s session preview here.

  • Speaker
    • Mary Keough, Director of Product and Content Marketing, CoLab Software

Session: Building and Measuring Brand Authority

As brand authority becomes more important, companies must intentionally evaluate, approach and measure their brand. Learn why you need to focus on unique value propositions, thought leadership and a variety of channels to engage today’s technically-minded B2B buyers. 

Watch Morgan’s session preview here.

Panel: Find Your Voice, Humanize Your Brand, Stand Out in a Sea of User-Generated Content

Branding today is way bigger than logos and color palettes: It comes down to voice. Hear our expert panel talk through developing a solid brand voice — for yourself and your company. 

Check out the panel preview here.