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Revolutionizing Industrial Marketing: The Power of GlobalSpec
GlobalSpec is an online hub for engineers, providing a singular repository for engineering content, information, tools, and a community catering to technical professionals across industries and disciplines. With over 8 million industry professionals placing their trust in GlobalSpec, it has become a trusted resource for information throughout the…
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Sponsor Spotlight: Brijr.io
The 2024 Industrial Marketing Summit is please to present a Leadership Sponsor, Brijr.io. Brijr.io is an Integration Platform as a Service (iPaaS) solution that makes data sharing easier. With advanced automation capabilities, real-time analytics, and secure data protection, Brijr.io helps businesses bridge the gap between systems, unifying operations…
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The Best Places to Eat at the Industrial Marketing Summit
If you’re like us, you’re already excited to visit Austin this winter for the 2024 Industrial Marketing Summit (IMS). Food is always the best part of traveling, and what better place to enjoy food than a city known for its vibrant culinary scene? Luckily, breakfast, lunch and…
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Meet the Speaker: Morgan Norris
Since 2006, Morgan Norris has been acutely focused on the power of content for technical companies. Morgan knows how to develop content and how to get it into the right hands. She is bringing her content marketing insights to her Industrial Marketing Summit session, Building and Measuring Brand…
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Meet the Speaker: Mary Keough
Industrial marketing is primed for a shake-up, and Mary Keough here for the shaking. With experience in manufacturing and agency settings, Mary brings a unique and insightful view to her session, FINALLY. A Marketing & Sales Alignment Strategy that Just Might Work. Marketing-sales misalignment is especially apparent in…
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Meet the Speaker: MJ Smith
The industrial Marketing Summit is excited to host, MJ Smith, a young professional with years of leadership experience and B2B marketing insights. MJ will be sharing these insights during her session, The Transformative Power of Product Marketing. During her session, MJ will discuss how product marketing has the…
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Meet the Speaker: John Joyce
With more than 20 years of experience in marketing and technology in the industrial space, John Joyce has lived the struggles and successes of industrial marketers firsthand. John is bringing his expertise to the Industrial Marketing Summit with his session, Striking a Balance: Human Creativity and Machine Efficiency…
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2024 Industrial Marketing Summit announced
2024 Industrial Marketing Summit announced by Gorilla 76, TREW Marketing and CADENAS PARTsolutions The stand-alone event will take place at the AT&T Conference Center in Austin, Texas on January 31 – February 2, 2024. July 27, 2023 – St. Louis, MO, Austin, TX, and Cincinnati, OH — Industrial…
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The power of customer interviews (and how to conduct them)
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt, Harvard Business School I was recently introduced to Tony Ulwick’s Jobs-To-Be-Done framework for customer research and man, did it strike a chord with me. Building on Levitt’s quote, Ulwick says: “Historically, the primary cause of…
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How industrial companies must think about digital marketing in 2023
We live in two worlds: the physical and the digital. In the digital world, we spend more time in some spaces than others: 👉 Gaming👉 Streaming services👉 Social media, namely Facebook, YouTube, WhatsApp and Instagram(see Hootsuite’s Global State of Digital if you disagree)👉 Online communities, think Reddit, Quora, Slack, podcasts, etc.👉 Google…
